Here is an example of a job with good content but poor execution. The outlets in this room at the Westin Copley Place were on the side of the desk, which made them very convenient to use, but also very difficult to find. I'm guessing the hotel got a lot of calls asking about the outlets, because this sign explaining where to find them was placed under the glass on the top of the table.
The problem with this solution is that you rarely look on top of the desk when you're looking for an outlet. The sign would be better if it was mounted on the wall where an outlet would normally be. Choosing the right delivery method is just as important as the quality of the content.
One of my favorite classes in college, was Structural English Grammar taught by Herman Wilson. Every week we had to write a one-page observation paper about something we "observed" in language usage. One of Herman's favorite phrases was, "You could get an observation paper out that." I've adapted that idea to observe how leaders and sales professionals influence and persuade. The title of this blog is a reminder to me of Herman and his amazing talent to observe and comment.