April 28, 2010
Here is an example of a job with good content but poor execution. The outlets in this room at the Westin Copley Place were on the side of the desk, which made them very convenient to use, but also very difficult to find. I'm guessing the hotel got a lot of calls asking about the outlets, because this sign explaining where to find them was placed under the glass on the top of the table.
The problem with this solution is that you rarely look on top of the desk when you're looking for an outlet. The sign would be better if it was mounted on the wall where an outlet would normally be. Choosing the right delivery method is just as important as the quality of the content.
Posted by Todd at 4/28/2010