June 21, 2009

3 Ways to Give Your Tweets Extra Bird Bacon

One of the reasons I find Conan's Twitter Tracker funny, is because the tweets he features are so lame. Now, people will follow celebrities no matter how lame their tweets are because, well, they're celebrities. For the rest of us here are 3 ways to keep your tweets filled with extra bird bacon:

1. BE RELEVANT - offer a helpful tip, a compelling link, or other valuable resource.
Not Cool: Using as many trending topics as possible in your tweet to show up on current searches.

2. ENGAGE OTHERS - ask questions, answer questions, respond, or retweet.
Not Cool: Asking others to RT your message.

3. USE HUMOR - doesn't have to make others laugh out loud, just smile.
Not Cool: Tweeting old one-liners.

In his book Twitter Power, Joel Comm divides tweets into two types: broadcasts and conversations. The celebrities I've seen seem to focus on more broadcasts, and far too many businesses on Twitter fall in the same trap. They could both be more interesting with a little less broadcast and a little more conversation.

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