Here's a poorly designed information board from the National Park's Department. Clearly displayed content, but unfortunately it's all behind the roped off area.
One of my favorite classes in college, was Structural English Grammar taught by Herman Wilson. Every week we had to write a one-page observation paper about something we "observed" in language usage. One of Herman's favorite phrases was, "You could get an observation paper out that." I've adapted that idea to observe how leaders and sales professionals influence and persuade. The title of this blog is a reminder to me of Herman and his amazing talent to observe and comment.
LOL. Typical Washington DC "We love tourists, really!" nonsense. Make it look good, but don't get too close. I love it.
ReplyDeleteIt's certainly not build around the customer.
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