January 6, 2010

When LPT Nerds Decorate

Here's a true sign of a Learning and Performance Technology Nerd, Christmas decoration job aids. For years, I was relearning the best way to display and arrange our Christmas decorations all over again after Thanksgiving. So a couple of years ago, I got the idea to create a few holiday decor job aids. I made myself a few notes, stuck them in the boxes we pack away in the attic for 11 months, and then when it's time to pull them out and put them back up... Viola! It's just-in-time learning.

I know; it's a sickness. But in fairness, my grandfather, who was an engineer by trade, would cut branches off his Christmas trees and rearrange them in holes he would drill in the trunk to help the tree look more symmetrical. Where others see compulsions, we Chandlers simply see the continual practice for our craft.

For now, I've packed my festive job aids away until next year. But in the meantime, I've developed another very practical job aid for my home life. The problem was I would often forget how long I had been wearing my extended wear contacts. I usually took them out on a Saturday and put new ones in on a Sunday, but I couldn't remember if it had been one, two (the recommended amount of time), three, or sometimes four weeks; and now, I have new contacts that last 30 days. I quickly realized the need for performance improvement.

I could jot the date in a journal or in my calendar, but I usually don't have those by my bathroom sink where I change my contacts. Then it hit me. I've recently discover how versatile dry erase markers can be. They work great on a number of surfaces, vanity mirrors being one of them. I simply write the date I put the contacts in on the upper corner of my mirror and know exactly how long my contacts have been in. It's like the annoying cling stickers those lube places put on your windshield when they change your oil.

WHAT IDEAS DO YOU HAVE? I would love to read any examples of job aids you use around the house. Leave me a comment.

January 3, 2010

What is the WHY

I'm currently reading "The Amazing Adventures of Kavalier and Clay" by Michael Chabon. It's an engaging story focusing on two cousins in the late 1930's in New York who are working to break into the comic book industry as artists and writers.

As they begin to brainstorm potential characters for their first big pitch to a publisher, they start by listing superpowers, possible names, and costume designs, until Sammy "experienced a moment of global vision, one which he would afterward come to view as the one undeniable brush against the diaphanous, dollar-colored hem of the Angel of New York to be vouchsafed to him in his lifetime." Here's how Sammy shares his revelation with his cousin Joe:
"The question is why."
"The question is
why," Joe repeated.
"Why is he doing it?"
"Doing what?"
"Dressing up like a monkey or an ice cube or a can of fucking corn."
"To fight the crime, isn't it?"
"Well, yes, to fight crime. To fight evil. But that's all any of these guys are doing. That's as far as they ever go. They just... you know, it's the right thing to do, so they do it. How interesting is that?"
"I see."
"Only Batman, you... see, yeah, that's good. That's what makes Batman good, and not dull at all, even thought he's just a guy who dresses up like a bat and beats people up."
"What is the reason for Batman? The why?"
"His parents were killed see? In cold blood. Right in front of his eyes, when he was a kid. By a robber."
"It's revenge."
"That's
interesting," Sammy said. "See?"
"And he was driven mad."
"Well..."
"And that's why he puts on the bat's clothes."
"Actually, they don't go so far as to say that," Sammy said. "But I guess it's there between the lines."
"So, we need to figure out what is the why."
" 'What is the why,' " Sammy agreed.

They were focused on the wrong starting point. The WHY is much more important than the WHAT or the HOW. Good advice for all creators. What examples do have where you focused on the WHAT or the HOW when you would have been more productive to start with the question WHY? Share your experience in the comments below.

December 27, 2009

Customer Experience by Craig Ferguson

Craig Ferguson, a brilliant story teller, shares his recent customer experience that far too many of us can easily relate to.



Thanks to Kevin at PracticalHacks for originally posting this humorous clip.

December 25, 2009

R.O. Blechman CBS Christmas Message (1966)

Clever little Christmas card video via Bad Banana Blog.

Posted via web from Todd's posterous

December 24, 2009

Underwhelmed or Overwhelmed?

When I recently asked a coworker how she was doing, she responded with, "Overwhelmed... but I guess that's better than being underwhelmed." I had never really considered those two concepts on the same spectrum before. So I looked up the definitions for the two varied extremes, learned the meaning of the root word "whelm," and created this quick visual.



At first, I totally agreed with my coworker's observation. After all, I would rather be a stressed out than bored. But the more I thought about it, both directions on the whelm gamut can lead to a drastic or unpleasant state. For me, the sweet spot is just to the right of whelm - engulfed and engaged in your roles and responsibilities, and in slightly over your head for that extra challenge and push to keep growing.

WHAT ABOUT YOU?
Where are you on the spectrum? Ideally, where would you like to be? What's the best way to get there? I would love to read your perspective in the comments.

December 10, 2009

Can I Get Your Name?

I like my name. I like hearing people use my name. And I like when people know my name. There is nothing special about my name, in fact, it's a little too common (some other Todd took @toddchandler on Twitter, so I had to settle for @trchandler). But it is MY name. And like Dale Carnegie wrote several years ago, "If you want to win friends, make it a point to remember them. If you remember my name, you pay me a subtle compliment; you indicate that I have made an impression on you. Remember my name and you add to my feeling of importance."

However, I think some service-based businesses have crossed the line of common sense when it comes to using customers names. At our local McDonald's, where I eat EVERY Saturday for lunch with my four children, the same one or two clerks behind the counter always ask me, "Can I get your name?" They write my name on top of the receipt, and when they place the last of the golden fries on my plastic tray, they say in a loud authoritative voice, "TODD!" As if I wasn't two feet away and saw them finally complete the order.

Not only does it seem like a unnecessary step, I'm starting to get more incensed that they've turned my name into a number. Oh sure, the kids have given me different names to use, and we've all enjoyed hearing them call out Derf, JoJo, and Mickey, but even that's grown old. Please stop asking for my name if you're only going to use it as a number.

The other night at Taco Bell, the woman behind the counter used the same technique with a little more finesse. She wrote down my name after reading it off my credit card. In some ways, that felt worse. Not only did she convert my name to a number, she wrote down information off my credit card. This Saturday, I think I'm just going to give them a number when they ask for my name.

December 7, 2009

Old Fashion Prestidigiation Marketing

I recently watched this Samsung Video (thanks to Josh Warner's post, The 10 Most Innovative Viral Video Ads of 2009, on Mashable). It's a very puzzling ad.



I was too impatient to try to figure it out. If you're like me, here's the secret.